![]() ![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". ![]() This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. Leveraging a range of developer tools, infrastructure and operational support, businesses can develop and use Mini Programs to provide better service for their customers. This cookie is set by GDPR Cookie Consent plugin. Official Website Weixin Mini Programs strive to lower the barrier for merchants to build a digital presence within Weixin ecosystem. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Necessary cookies are absolutely essential for the website to function properly. WeChat Mini Programs are sub-applications within the WeChat ecosystem that are accessible to users without having to leave WeChat. Beyond offering users a centralized portal to browse and book travel tickets and hotel rooms, Qunar’s “Live” feature introduces destinations and hot deals to audiences. In China, e-commerce and live streaming are increasingly intertwined, a point reflected in the Mini Program functions of online travel agency Qunar. Here, we highlight leading examples of Mini Program functions across e-commerce, way-finding, gaming, translation, and gift cards. In short, the versatility of Mini Programs have made them essential for companies connecting with Chinese audiences irrespective of industry. This expansion of usage speaks to both the sheer volume of programs - more than 1 million - and the ever-growing number of brands, businesses, and cultural organizations creating Mini Programs to serve specific consumer needs. Mini Programs are fast becoming equally ubiquitous as the preferred destination for Chinese consumers to execute a panoply of digital functions.īy the end of April, Tencent’s non-downloadable apps housed inside WeChat boasted 400 million daily active users with the average number of Mini Programs used by WeChatters increasing by 98 percent. WeChat’s place as China’s messaging platform of choice is long-established. This article is part of a series looking at Mini Programs, check out the other stories here. ![]()
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